BBM (since changed to BBA) was started in 1996 in view of the growing need of middle level management cadre.
Its course structure is designed to provide graded and in-depth knowledge in the areas essential to develop middle level managerial skills.
Besides providing gateway to most competitive exams, like other graduate courses, BBA equips students with a needful background for MBA and other courses. And as is the normal prevalent practice, while being at middle-level managerial job, one can grow and do a part-time MBA also.
The curriculum includes an optimum mix of classroom training as well as exposure to corporate world through live projects and case studies.